| Original language | Dutch |
|---|---|
| Title of host publication | NIMA marketing jaarboek |
| Editors | Ph. A. van Boomsa, G.H.M. Kienhorst, A. ten Kley, A.M.G. Voorhoeve |
| Place of Publication | Deventer |
| Publisher | Kluwer Bedrijfswetenschappen |
| Pages | 37-43 |
| ISBN (Print) | 9026718853 |
| Publication status | Published - 1993 |
| Externally published | Yes |
Merkidentiteit en merkstrategie
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional