Merkidentiteit en merkstrategie

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional

Original language	Dutch
Title of host publication	NIMA marketing jaarboek
Editors	Ph. A. van Boomsa, G.H.M. Kienhorst, A. ten Kley, A.M.G. Voorhoeve
Place of Publication	Deventer
Publisher	Kluwer Bedrijfswetenschappen
Pages	37-43
ISBN (Print)	9026718853
Publication status	Published - 1993
Externally published	Yes

Cite this

@inbook{5e71d1cb1962448d9adaebbcfb254b00,

title = "Merkidentiteit en merkstrategie",

author = "R. Pieters",

year = "1993",

language = "Dutch",

isbn = "9026718853",

pages = "37--43",

editor = "\{van Boomsa\}, \{Ph. A.\} and G.H.M. Kienhorst and \{ten Kley\}, A. and A.M.G. Voorhoeve",

booktitle = "NIMA marketing jaarboek",

publisher = "Kluwer Bedrijfswetenschappen",

}