Metapolitical New Right Influencers: The Case of Brittany Pettibone

Research output: Contribution to journalArticleScientificpeer-review

Abstract

Far-right movements, activists, and political parties are on the rise worldwide. Several scholars connect this rise of the far-right at least partially to the affordances of digital media and to a new digital metapolitical battle. A lot has been written about the far-right’s adoption of trolling, harassment, and meme-culture in their metapolitical strategy, but researchers have focused less on how far-right vloggers are using the practices of influencer culture for metapolitical goals. This paper tries to fill this gap and bring new theoretical insights based on a digital ethnographic case study. By analyzing political YouTuber and #pizzagate propagator Brittany Pettibone, this paper contributes to our understanding of radicalization processes in relation to the use of digital media.
Original languageEnglish
JournalSocial Sciences
Volume9
Issue number7
DOIs
Publication statusPublished - 2 Jul 2020

Keywords

  • Metapolitics
  • metapolitical
  • influencers
  • politics
  • metapolitical influencers
  • new right
  • new right influencer
  • brittany Pettibone
  • culture
  • ideology
  • hegemony
  • digital media
  • YouTube
  • Twitter

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