Metapolitical New Right Influencers: The Case of Brittany Pettibone

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Far-right movements, activists, and political parties are on the rise worldwide. Several scholars connect this rise of the far-right at least partially to the affordances of digital media and to a new digital metapolitical battle. A lot has been written about the far-right’s adoption of trolling, harassment, and meme-culture in their metapolitical strategy, but researchers have focused less on how far-right vloggers are using the practices of influencer culture for metapolitical goals. This paper tries to fill this gap and bring new theoretical insights based on a digital ethnographic case study. By analyzing political YouTuber and #pizzagate propagator Brittany Pettibone, this paper contributes to our understanding of radicalization processes in relation to the use of digital media.
Original languageEnglish
JournalSocial Sciences
Issue number7
Publication statusPublished - 2 Jul 2020


  • Metapolitics
  • metapolitical
  • influencers
  • politics
  • metapolitical influencers
  • new right
  • new right influencer
  • brittany Pettibone
  • culture
  • ideology
  • hegemony
  • digital media
  • YouTube
  • Twitter


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