Methodological issues in international segmentation

H. van Herk, T.M.M. Verhallen, J. Barzilay

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

Original languageEnglish
Title of host publicationMarketing: Its dynamics and challenges: Proceedings of the 23rd Annual Conference of the European Marketing Academy, Maastricht, the Netherlands, May 17-20, 1994 (Vol. 2)
EditorsJ.M.M. Bloemer, J.G.A.M. Lemmink, J.D.P. Kasper
Place of PublicationMaastricht
PublisherUniversity of Limburg, Faculty of Economics and Business Administration
Pages1311-1314
ISBN (Print)9080192910
Publication statusPublished - 1994

Cite this