Methodological issues in international segmentation

H. van Herk, T.M.M. Verhallen, J. Barzilay

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

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Original languageEnglish
Title of host publicationMarketing: Its dynamics and challenges: Proceedings of the 23rd Annual Conference of the European Marketing Academy, Maastricht, the Netherlands, May 17-20, 1994 (Vol. 2)
EditorsJ.M.M. Bloemer, J.G.A.M. Lemmink, J.D.P. Kasper
Place of PublicationMaastricht
PublisherUniversity of Limburg, Faculty of Economics and Business Administration
Pages1311-1314
ISBN (Print)9080192910
Publication statusPublished - 1994

Cite this

van Herk, H., Verhallen, T. M. M., & Barzilay, J. (1994). Methodological issues in international segmentation. In J. M. M. Bloemer, J. G. A. M. Lemmink, & J. D. P. Kasper (Eds.), Marketing: Its dynamics and challenges: Proceedings of the 23rd Annual Conference of the European Marketing Academy, Maastricht, the Netherlands, May 17-20, 1994 (Vol. 2) (pp. 1311-1314). Maastricht: University of Limburg, Faculty of Economics and Business Administration.
van Herk, H. ; Verhallen, T.M.M. ; Barzilay, J. / Methodological issues in international segmentation. Marketing: Its dynamics and challenges: Proceedings of the 23rd Annual Conference of the European Marketing Academy, Maastricht, the Netherlands, May 17-20, 1994 (Vol. 2). editor / J.M.M. Bloemer ; J.G.A.M. Lemmink ; J.D.P. Kasper. Maastricht : University of Limburg, Faculty of Economics and Business Administration, 1994. pp. 1311-1314
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van Herk, H, Verhallen, TMM & Barzilay, J 1994, Methodological issues in international segmentation. in JMM Bloemer, JGAM Lemmink & JDP Kasper (eds), Marketing: Its dynamics and challenges: Proceedings of the 23rd Annual Conference of the European Marketing Academy, Maastricht, the Netherlands, May 17-20, 1994 (Vol. 2). University of Limburg, Faculty of Economics and Business Administration, Maastricht, pp. 1311-1314.

Methodological issues in international segmentation. / van Herk, H.; Verhallen, T.M.M.; Barzilay, J.

Marketing: Its dynamics and challenges: Proceedings of the 23rd Annual Conference of the European Marketing Academy, Maastricht, the Netherlands, May 17-20, 1994 (Vol. 2). ed. / J.M.M. Bloemer; J.G.A.M. Lemmink; J.D.P. Kasper. Maastricht : University of Limburg, Faculty of Economics and Business Administration, 1994. p. 1311-1314.

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

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BT - Marketing: Its dynamics and challenges: Proceedings of the 23rd Annual Conference of the European Marketing Academy, Maastricht, the Netherlands, May 17-20, 1994 (Vol. 2)

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van Herk H, Verhallen TMM, Barzilay J. Methodological issues in international segmentation. In Bloemer JMM, Lemmink JGAM, Kasper JDP, editors, Marketing: Its dynamics and challenges: Proceedings of the 23rd Annual Conference of the European Marketing Academy, Maastricht, the Netherlands, May 17-20, 1994 (Vol. 2). Maastricht: University of Limburg, Faculty of Economics and Business Administration. 1994. p. 1311-1314