Metric conjoint segmentation methods: A Monte Carlo comparison

M. Vriens, M. Wedel, T. Wilms

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)73-85
Number of pages12
JournalJournal of Marketing Research
Volume33
Issue number1
Publication statusPublished - 1996

Cite this

Vriens, M., Wedel, M., & Wilms, T. (1996). Metric conjoint segmentation methods: A Monte Carlo comparison. Journal of Marketing Research, 33(1), 73-85.
Vriens, M. ; Wedel, M. ; Wilms, T. / Metric conjoint segmentation methods : A Monte Carlo comparison. In: Journal of Marketing Research. 1996 ; Vol. 33, No. 1. pp. 73-85.
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year = "1996",
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journal = "Journal of Marketing Research",
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Vriens, M, Wedel, M & Wilms, T 1996, 'Metric conjoint segmentation methods: A Monte Carlo comparison' Journal of Marketing Research, vol. 33, no. 1, pp. 73-85.

Metric conjoint segmentation methods : A Monte Carlo comparison. / Vriens, M.; Wedel, M.; Wilms, T.

In: Journal of Marketing Research, Vol. 33, No. 1, 1996, p. 73-85.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Metric conjoint segmentation methods

T2 - A Monte Carlo comparison

AU - Vriens, M.

AU - Wedel, M.

AU - Wilms, T.

N1 - Pagination: 12

PY - 1996

Y1 - 1996

M3 - Article

VL - 33

SP - 73

EP - 85

JO - Journal of Marketing Research

JF - Journal of Marketing Research

SN - 0022-2437

IS - 1

ER -