Metric conjoint segmentation methods: A Monte Carlo comparison

M. Vriens, M. Wedel, T. Wilms

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	73-85
Number of pages	12
Journal	Journal of Marketing Research
Volume	33
Issue number	1
Publication status	Published - 1996

Cite this

@article{d936daa07f7d40ca805aad41a67be570,

title = "Metric conjoint segmentation methods: A Monte Carlo comparison",

author = "M. Vriens and M. Wedel and T. Wilms",

note = "Pagination: 12",

year = "1996",

language = "English",

volume = "33",

pages = "73--85",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

number = "1",

}