Metric conjoint segmentation methods: A Monte Carlo comparison

M. Vriens, M. Wedel, T. Wilms

Research output: Contribution to journalArticleScientificpeer-review

110 Citations (Scopus)
Original languageEnglish
Pages (from-to)73-85
Number of pages12
JournalJournal of Marketing Research
Volume33
Issue number1
Publication statusPublished - 1996

Cite this

Vriens, M., Wedel, M., & Wilms, T. (1996). Metric conjoint segmentation methods: A Monte Carlo comparison. Journal of Marketing Research, 33(1), 73-85.