Metric conjoint segmentation methods: A Monte Carlo comparison

M. Vriens, M. Wedel, T. Wilms

Research output: Contribution to journalArticleScientificpeer-review

115 Citations (Scopus)
Original languageEnglish
Pages (from-to)73-85
Number of pages12
JournalJournal of Marketing Research
Volume33
Issue number1
Publication statusPublished - 1996

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