Middle-class responses to climate change: An analysis of the ecological habitus of tech workers

The question of how the digital economy responds to ecological issues has gained salience in recent years. So far, though, social scientists have primarily taken interest in the ecological positionings of tech entrepreneurs. Little attention has been paid to the middle-class fraction of ‘tech workers’ who are responsible for programming, designing, and managing the digital technologies that reconfigure socio-material relations. Based on 52 interviews with data scientists and user experience designers, the article analyzes the ecological habitus of this new professional segment. Four central ecological schemas are identified: (1) managing limited resources, (2) critical techno-optimism, (3) academic concern, and (4) lifestyle struggles. Simultaneously, the article discusses how these four schemas relate to the different forms of capital held by tech workers. This mapping of the ecological habitus of tech workers shows how social relationships with nature are underpinned by class positions. The article thus pursues dual aims, contributing to research on green capitalism as well as to debates on how the middle class relates to climate change.