Millennials and the take-off of craft brands: Preference formation in the U.S. beer industry

B.J.J.A.M. Bronnenberg, J.P. Dube, Joonhwi Joo

Research output: Contribution to journalArticleScientificpeer-review

3 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Millennials and the take-off of craft brands: Preference formation in the U.S. beer industry'. Together they form a unique fingerprint.

Keyphrases

Economics, Econometrics and Finance

Social Sciences