Original language | English |
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Title of host publication | Advances in Consumer Research 41 |
Editors | S. Botti, A.A. Labroo |
Place of Publication | Duluth, MN |
Publisher | Association for Consumer Research |
Publication status | Published - 2013 |
Externally published | Yes |
Keywords
- persuasion
- resistance
- compliance
- self-control
- heuristics