Mindless resistance to persuasion: When low self-control decreases yielding to social influence

Loes Janssen, Bob Fennis

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAdvances in Consumer Research 41
EditorsS. Botti, A.A. Labroo
Place of PublicationDuluth, MN
PublisherAssociation for Consumer Research
Publication statusPublished - 2013
Externally publishedYes

Keywords

  • persuasion
  • resistance
  • compliance
  • self-control
  • heuristics

Cite this

Janssen, L., & Fennis, B. (2013). Mindless resistance to persuasion: When low self-control decreases yielding to social influence . In S. Botti, & A. A. Labroo (Eds.), Advances in Consumer Research 41 Association for Consumer Research.