| Original language | English |
|---|---|
| Title of host publication | Marketing thought around the world |
| Subtitle of host publication | Proceedings of the 20th European Marketing Academy Conference (EMAC), Dublin, 21-23 May, 1991 |
| Place of Publication | Dublin |
| Publisher | Michael Smurfit Graduate School of Business |
| Publication status | Published - 1991 |
| Externally published | Yes |
Modeling aggregate outcomes of heterogeneous NON-IIA choice
P. Vanden Abeele, E. Gijsbrechts
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional