Modeling aggregate outcomes of heterogeneous NON-IIA choice

P. Vanden Abeele, E. Gijsbrechts

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Original languageEnglish
Title of host publicationMarketing thought around the world
Subtitle of host publicationProceedings of the 20th European Marketing Academy Conference (EMAC), Dublin, 21-23 May, 1991
Place of PublicationDublin
PublisherMichael Smurfit Graduate School of Business
Publication statusPublished - 1991
Externally publishedYes

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