|Title of host publication||Marketing thought around the world|
|Subtitle of host publication||Proceedings of the 20th European Marketing Academy Conference (EMAC), Dublin, 21-23 May, 1991|
|Place of Publication||Dublin|
|Publisher||Michael Smurfit Graduate School of Business|
|Publication status||Published - 1991|
Modeling aggregate outcomes of heterogeneous NON-IIA choice. / Vanden Abeele, P.; Gijsbrechts, E.Marketing thought around the world: Proceedings of the 20th European Marketing Academy Conference (EMAC), Dublin, 21-23 May, 1991. Dublin : Michael Smurfit Graduate School of Business, 1991.
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional
TY - CHAP
T1 - Modeling aggregate outcomes of heterogeneous NON-IIA choice
AU - Vanden Abeele, P.
AU - Gijsbrechts, E.
PY - 1991
Y1 - 1991
M3 - Chapter
BT - Marketing thought around the world
PB - Michael Smurfit Graduate School of Business
CY - Dublin