Modeling the Unconscious Components of Marketing Communication

Familiarity, Decision Criteria, Primary Affect, and Mere-exposure Effect

G.W. Ye

    Research output: ThesisDoctoral ThesisScientific

    24 Downloads (Pure)
    Original languageEnglish
    QualificationDoctor of Philosophy
    Supervisors/Advisors
    • van Raaij, Fred, Promotor
    Award date16 Jul 2000
    Place of Publications.l.
    Publisher
    Publication statusPublished - 2000

    Cite this

    @phdthesis{fd55161be30542dbb2c179d46f807ed2,
    title = "Modeling the Unconscious Components of Marketing Communication: Familiarity, Decision Criteria, Primary Affect, and Mere-exposure Effect",
    author = "G.W. Ye",
    note = "Pagination: 243",
    year = "2000",
    language = "English",
    publisher = "[s.n.]",

    }

    Modeling the Unconscious Components of Marketing Communication : Familiarity, Decision Criteria, Primary Affect, and Mere-exposure Effect. / Ye, G.W.

    s.l. : [s.n.], 2000. 243 p.

    Research output: ThesisDoctoral ThesisScientific

    TY - THES

    T1 - Modeling the Unconscious Components of Marketing Communication

    T2 - Familiarity, Decision Criteria, Primary Affect, and Mere-exposure Effect

    AU - Ye, G.W.

    N1 - Pagination: 243

    PY - 2000

    Y1 - 2000

    M3 - Doctoral Thesis

    PB - [s.n.]

    CY - s.l.

    ER -