Modeling the unconscious components of marketing communication: Familiarity, decision criteria, primary affect, and mere-exposure effect

G.W. Ye

    Research output: ThesisDoctoral Thesis

    48 Downloads (Pure)
    Original languageEnglish
    QualificationDoctor of Philosophy
    Supervisors/Advisors
    • van Raaij, Fred, Promotor
    Award date16 Jul 2000
    Place of Publications.l.
    Publisher
    Publication statusPublished - 2000

    Cite this