Modeling the Unconscious Components of Marketing Communication: Familiarity, Decision Criteria, Primary Affect, and Mere-exposure Effect

G.W. Ye

    Research output: ThesisDoctoral Thesis

    Original languageEnglish
    QualificationDoctor of Philosophy
    Supervisors/Advisors
    • van Raaij, Fred, Promotor
    Award date16 Jul 2000
    Place of Publications.l.
    Publisher
    Publication statusPublished - 2000

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