Original language | English |
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Qualification | Doctor of Philosophy |
Supervisors/Advisors |
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Award date | 16 Jul 2000 |
Place of Publication | s.l. |
Publisher | |
Publication status | Published - 2000 |
Modeling the Unconscious Components of Marketing Communication: Familiarity, Decision Criteria, Primary Affect, and Mere-exposure Effect
G.W. Ye
Research output: Thesis › Doctoral Thesis