| Original language | English |
|---|---|
| Qualification | Doctor of Philosophy |
| Supervisors/Advisors |
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| Award date | 16 Jul 2000 |
| Place of Publication | s.l. |
| Publisher | |
| Publication status | Published - 2000 |
Modeling the unconscious components of marketing communication: Familiarity, decision criteria, primary affect, and mere-exposure effect
G.W. Ye
Research output: Thesis › Doctoral Thesis
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