Models for sales promotion effects based on store-level scanner data

H.J. van Heerde

Research output: ThesisDoctoral Thesis

Original languageEnglish
QualificationDoctor of Philosophy
Place of PublicationCapelle a/d IJssel
Publisher
Print ISBNs9072591720
Publication statusPublished - 1999

Cite this

van Heerde, H. J. (1999). Models for sales promotion effects based on store-level scanner data. Labyrint Publication.