Models for the financial performance effects of marketing

D.M. Hanssens, M.G. Dekimpe

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

9 Citations (Scopus)
Original languageEnglish
Title of host publicationHandbook of Marketing Decision Models
EditorsB. Wierenga
Place of PublicationBerlin
PublisherSpringer Verlag
Number of pages545
ISBN (Print)9780387782126
Publication statusPublished - 2008

Publication series

NameInternational Series on OR and Management Science

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