Models for the financial performance effects of marketing

D.M. Hanssens, M.G. Dekimpe

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationHandbook of Marketing Decision Models
EditorsB. Wierenga
Place of PublicationBerlin
PublisherSpringer Verlag
Pages501-523
Number of pages545
ISBN (Print)9780387782126
Publication statusPublished - 2008

Publication series

NameInternational Series on OR and Management Science
Number121

Cite this

Hanssens, D. M., & Dekimpe, M. G. (2008). Models for the financial performance effects of marketing. In B. Wierenga (Ed.), Handbook of Marketing Decision Models (pp. 501-523). (International Series on OR and Management Science; No. 121). Springer Verlag.