Models for the financial performance effects of marketing

D.M. Hanssens, M.G. Dekimpe

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationHandbook of Marketing Decision Models
EditorsB. Wierenga
Place of PublicationBerlin
PublisherSpringer Verlag
Pages501-523
Number of pages545
ISBN (Print)9780387782126
Publication statusPublished - 2008

Publication series

NameInternational Series on OR and Management Science
Number121

Cite this

Hanssens, D. M., & Dekimpe, M. G. (2008). Models for the financial performance effects of marketing. In B. Wierenga (Ed.), Handbook of Marketing Decision Models (pp. 501-523). (International Series on OR and Management Science; No. 121). Berlin: Springer Verlag.
Hanssens, D.M. ; Dekimpe, M.G. / Models for the financial performance effects of marketing. Handbook of Marketing Decision Models. editor / B. Wierenga. Berlin : Springer Verlag, 2008. pp. 501-523 (International Series on OR and Management Science; 121).
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Hanssens, DM & Dekimpe, MG 2008, Models for the financial performance effects of marketing. in B Wierenga (ed.), Handbook of Marketing Decision Models. International Series on OR and Management Science, no. 121, Springer Verlag, Berlin, pp. 501-523.

Models for the financial performance effects of marketing. / Hanssens, D.M.; Dekimpe, M.G.

Handbook of Marketing Decision Models. ed. / B. Wierenga. Berlin : Springer Verlag, 2008. p. 501-523 (International Series on OR and Management Science; No. 121).

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

TY - CHAP

T1 - Models for the financial performance effects of marketing

AU - Hanssens, D.M.

AU - Dekimpe, M.G.

N1 - Pagination: 545

PY - 2008

Y1 - 2008

M3 - Chapter

SN - 9780387782126

T3 - International Series on OR and Management Science

SP - 501

EP - 523

BT - Handbook of Marketing Decision Models

A2 - Wierenga, B.

PB - Springer Verlag

CY - Berlin

ER -

Hanssens DM, Dekimpe MG. Models for the financial performance effects of marketing. In Wierenga B, editor, Handbook of Marketing Decision Models. Berlin: Springer Verlag. 2008. p. 501-523. (International Series on OR and Management Science; 121).