Mood, persuasion and information presentation: the influence of mood on the effectiveness of persuasive digital documents

E.J. Krahmer, J. van Dorst, N. Ummelen

    Research output: Contribution to journalArticleScientificpeer-review

    13 Citations (Scopus)
    517 Downloads (Pure)
    Original languageEnglish
    Pages (from-to)40-52
    Number of pages13
    JournalInformation Design Journal
    Volume12
    Issue number3
    Publication statusPublished - 2004

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