Mood, persuasion and information presentation

the influence of mood on the effectiveness of persuasive digital documents

E.J. Krahmer, J. van Dorst, N. Ummelen

    Research output: Contribution to journalArticleScientificpeer-review

    320 Downloads (Pure)
    Original languageEnglish
    Pages (from-to)40-52
    Number of pages13
    JournalInformation Design Journal
    Volume12
    Issue number3
    Publication statusPublished - 2004

    Cite this

    @article{d9994e37a73d464faeaaa1830a5066c2,
    title = "Mood, persuasion and information presentation: the influence of mood on the effectiveness of persuasive digital documents",
    author = "E.J. Krahmer and {van Dorst}, J. and N. Ummelen",
    note = "Pagination: 13",
    year = "2004",
    language = "English",
    volume = "12",
    pages = "40--52",
    journal = "Information Design Journal",
    issn = "0142-5471",
    publisher = "John Benjamins Publishing Company",
    number = "3",

    }

    Mood, persuasion and information presentation : the influence of mood on the effectiveness of persuasive digital documents. / Krahmer, E.J.; van Dorst, J.; Ummelen, N.

    In: Information Design Journal, Vol. 12, No. 3, 2004, p. 40-52.

    Research output: Contribution to journalArticleScientificpeer-review

    TY - JOUR

    T1 - Mood, persuasion and information presentation

    T2 - the influence of mood on the effectiveness of persuasive digital documents

    AU - Krahmer, E.J.

    AU - van Dorst, J.

    AU - Ummelen, N.

    N1 - Pagination: 13

    PY - 2004

    Y1 - 2004

    M3 - Article

    VL - 12

    SP - 40

    EP - 52

    JO - Information Design Journal

    JF - Information Design Journal

    SN - 0142-5471

    IS - 3

    ER -