Mood, persuasion and information presentation: the influence of mood on the effectiveness of persuasive digital documents

E.J. Krahmer, J. van Dorst, N. Ummelen

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@article{d9994e37a73d464faeaaa1830a5066c2,

title = "Mood, persuasion and information presentation: the influence of mood on the effectiveness of persuasive digital documents",

author = "E.J. Krahmer and {van Dorst}, J. and N. Ummelen",

note = "Pagination: 13",

year = "2004",

language = "English",

volume = "12",

pages = "40--52",

journal = "Information Design Journal",

issn = "0142-5471",

publisher = "John Benjamins Publishing Company",

number = "3",

}