Motivation, ability and opportunity to process informational versus transformational commercial information

J. de Heer, T.B.C. Poiesz

    Research output: Chapter in Book/Report/Conference proceedingChapterScientific

    Original languageEnglish
    Title of host publicationThe 1998 Winter Conference Proceedings Society of Consumer Psychology SCP
    EditorsK. Machleit, M. Campbell
    Place of PublicationColumbus Ohio
    PublisherSociety for Consumer Psychology
    Publication statusPublished - 1998

    Cite this