Motivation, ability and opportunity to process informational versus transformational commercial information

J. de Heer, T.B.C. Poiesz

    Research output: Chapter in Book/Report/Conference proceedingChapterScientific

    Original languageEnglish
    Title of host publicationThe 1998 Winter Conference Proceedings Society of Consumer Psychology SCP
    EditorsK. Machleit, M. Campbell
    Place of PublicationColumbus Ohio
    PublisherSociety for Consumer Psychology
    Pages162-170
    Publication statusPublished - 1998

    Cite this

    de Heer, J., & Poiesz, T. B. C. (1998). Motivation, ability and opportunity to process informational versus transformational commercial information. In K. Machleit, & M. Campbell (Eds.), The 1998 Winter Conference Proceedings Society of Consumer Psychology SCP (pp. 162-170). Columbus Ohio: Society for Consumer Psychology.