Motivation, ability and opportunity to process informational versus transformational commercial information

J. de Heer, T.B.C. Poiesz

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific

Original language	English
Title of host publication	The 1998 Winter Conference Proceedings Society of Consumer Psychology SCP
Editors	K. Machleit, M. Campbell
Place of Publication	Columbus Ohio
Publisher	Society for Consumer Psychology
Pages	162-170
Publication status	Published - 1998

Cite this

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title = "Motivation, ability and opportunity to process informational versus transformational commercial information",

author = "\{de Heer\}, J. and T.B.C. Poiesz",

year = "1998",

language = "English",

pages = "162--170",

editor = "K. Machleit and M. Campbell",

booktitle = "The 1998 Winter Conference Proceedings Society of Consumer Psychology SCP",

publisher = "Society for Consumer Psychology",

}

Motivation, ability and opportunity to process informational versus transformational commercial information. / de Heer, J.; Poiesz, T.B.C.
The 1998 Winter Conference Proceedings Society of Consumer Psychology SCP. ed. / K. Machleit; M. Campbell. Columbus Ohio: Society for Consumer Psychology, 1998. p. 162-170.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific

TY - CHAP

T1 - Motivation, ability and opportunity to process informational versus transformational commercial information

AU - de Heer, J.

AU - Poiesz, T.B.C.

PY - 1998

Y1 - 1998

M3 - Chapter

SP - 162

EP - 170

BT - The 1998 Winter Conference Proceedings Society of Consumer Psychology SCP

A2 - Machleit, K.

A2 - Campbell, M.

PB - Society for Consumer Psychology

CY - Columbus Ohio

ER -