Original language | English |
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Title of host publication | Advances in consumer research. Volume XXIV |
Editors | D. MacInnis, M. Brucks |
Place of Publication | Provo, UT |
Publisher | Association for Consumer Research |
Pages | 464-469 |
Publication status | Published - 1997 |
Motivation, capacity, and opportunity to complain: Towards a comprehensive model of consumer complaint behavior
K.P.N. Morel, T.B.C. Poiesz, H. Wilke
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review