Motivation, capacity, and opportunity to complain: Towards a comprehensive model of consumer complaint behavior

K.P.N. Morel, T.B.C. Poiesz, H. Wilke

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    Original languageEnglish
    Title of host publicationAdvances in consumer research. Volume XXIV
    EditorsD. MacInnis, M. Brucks
    Place of PublicationProvo, UT
    PublisherAssociation for Consumer Research
    Pages464-469
    Publication statusPublished - 1997

    Cite this

    Morel, K. P. N., Poiesz, T. B. C., & Wilke, H. (1997). Motivation, capacity, and opportunity to complain: Towards a comprehensive model of consumer complaint behavior. In D. MacInnis, & M. Brucks (Eds.), Advances in consumer research. Volume XXIV (pp. 464-469). Association for Consumer Research.