Original language | English |
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Pages (from-to) | 240-260 |
Journal | Journal of Social Marketing |
Volume | 4 |
Issue number | 3 |
Publication status | Published - 2014 |
Moving social marketing beyond personal change to social change: Strategically using Twitter to mobilize supporters into vocal advocates
Jeanine Patricia Drost Guidry, R.D. Waters, G.D. Saxton
Research output: Contribution to journal › Article › Scientific › peer-review