Moving social marketing beyond personal change to social change: Strategically using Twitter to mobilize supporters into vocal advocates

Jeanine Patricia Drost Guidry, R.D. Waters, G.D. Saxton

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)240-260
JournalJournal of Social Marketing
Volume4
Issue number3
Publication statusPublished - 2014

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