Moving social marketing beyond personal change to social change:: Strategically using Twitter to mobilize supporters into vocal advocates

Moving social marketing beyond personal change to social change: Strategically using Twitter to mobilize supporters into vocal advocates

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@article{8ef8c72c88634e7789f58a2149e65f9b,

title = "Moving social marketing beyond personal change to social change:: Strategically using Twitter to mobilize supporters into vocal advocates",

author = "Guidry, \{Jeanine Patricia Drost\} and R.D. Waters and G.D. Saxton",

year = "2014",

language = "English",

volume = "4",

pages = "240--260",

journal = "Journal of Social Marketing",

issn = "2042-6763",

publisher = "Emerald Publishing",

number = "3",

}

TY - JOUR

T1 - Moving social marketing beyond personal change to social change:

T2 - Strategically using Twitter to mobilize supporters into vocal advocates

AU - Guidry, Jeanine Patricia Drost

AU - Waters, R.D.

AU - Saxton, G.D.

PY - 2014

Y1 - 2014

M3 - Article

SN - 2042-6763

VL - 4

SP - 240

EP - 260

JO - Journal of Social Marketing

JF - Journal of Social Marketing

IS - 3

ER -