Original language | Dutch |
---|---|
Title of host publication | Jaarboek 2002. Ontwikkelingen in het marktonderzoek |
Editors | A.E. Bronner |
Place of Publication | Haarlem |
Publisher | Vrieseborch |
Pages | 25-38 |
Number of pages | 280 |
ISBN (Print) | 9060764951 |
Publication status | Published - 2002 |
Multi-media campagnes: populair maar weinig onderzocht
A.E. Bronner, P. Neijens, W.F. van Raaij
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific