Multi-outlet/multi-format grocery retailing

Some issues and insights

Research output: ThesisDoctoral ThesisScientific

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Abstract

Several trends and shifts in consumer behavior (e.g., desire for convenience) have resulted in grocery retailers opening more stores and new formats (e.g., AH ToGo and AH XL) next to their existing ones (regular supermarket). By using this strategy grocery retailers try to attract new customers (increase market share), but also offer their current customers more opportunities to shop within their chain (increase share of wallet). However, not much research is available on the implications of adopting such a strategy. This dissertation zooms in on three specific problems that a grocery retailer is confronted with, when aiming to efficiently execute an ‘umbrella’ multi-outlet/multi-format strategy. The problems are situated at different decision levels (outlet – format – chain) and vary in their decision nature (strategic versus tactical). This dissertation additionally supplies suggestions for multi-outlet/multi-format retailers on how to cope with the researched problem areas.
Original languageEnglish
QualificationDoctor of Philosophy
Awarding Institution
  • Tilburg University
Supervisors/Advisors
  • Gijsbrechts, Els, Promotor
Award date5 Dec 2007
Place of PublicationTilburg
Publisher
Print ISBNs9789056682019
Publication statusPublished - 2007

Fingerprint

Grocery retailing
Retailers
Grocery
Nature
Supermarkets
Share of wallet
Market share
Consumer behaviour

Cite this

Haans, A. J. (2007). Multi-outlet/multi-format grocery retailing: Some issues and insights. Tilburg: CentER, Center for Economic Research.
Haans, A.J.. / Multi-outlet/multi-format grocery retailing : Some issues and insights. Tilburg : CentER, Center for Economic Research, 2007. 133 p.
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abstract = "Several trends and shifts in consumer behavior (e.g., desire for convenience) have resulted in grocery retailers opening more stores and new formats (e.g., AH ToGo and AH XL) next to their existing ones (regular supermarket). By using this strategy grocery retailers try to attract new customers (increase market share), but also offer their current customers more opportunities to shop within their chain (increase share of wallet). However, not much research is available on the implications of adopting such a strategy. This dissertation zooms in on three specific problems that a grocery retailer is confronted with, when aiming to efficiently execute an ‘umbrella’ multi-outlet/multi-format strategy. The problems are situated at different decision levels (outlet – format – chain) and vary in their decision nature (strategic versus tactical). This dissertation additionally supplies suggestions for multi-outlet/multi-format retailers on how to cope with the researched problem areas.",
author = "A.J. Haans",
year = "2007",
language = "English",
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Haans, AJ 2007, 'Multi-outlet/multi-format grocery retailing: Some issues and insights', Doctor of Philosophy, Tilburg University, Tilburg.

Multi-outlet/multi-format grocery retailing : Some issues and insights. / Haans, A.J.

Tilburg : CentER, Center for Economic Research, 2007. 133 p.

Research output: ThesisDoctoral ThesisScientific

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AB - Several trends and shifts in consumer behavior (e.g., desire for convenience) have resulted in grocery retailers opening more stores and new formats (e.g., AH ToGo and AH XL) next to their existing ones (regular supermarket). By using this strategy grocery retailers try to attract new customers (increase market share), but also offer their current customers more opportunities to shop within their chain (increase share of wallet). However, not much research is available on the implications of adopting such a strategy. This dissertation zooms in on three specific problems that a grocery retailer is confronted with, when aiming to efficiently execute an ‘umbrella’ multi-outlet/multi-format strategy. The problems are situated at different decision levels (outlet – format – chain) and vary in their decision nature (strategic versus tactical). This dissertation additionally supplies suggestions for multi-outlet/multi-format retailers on how to cope with the researched problem areas.

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Haans AJ. Multi-outlet/multi-format grocery retailing: Some issues and insights. Tilburg: CentER, Center for Economic Research, 2007. 133 p. (CentER Dissertation Series).