Multidimensional Scaling in Marketing: Towards Integrating Data Collection and Analysis

T.H.A. Bijmolt

Research output: ThesisDoctoral Thesis

Original languageEnglish
QualificationDoctor of Philosophy
Supervisors/Advisors
  • Wedel, M., Promotor, External person
Publisher
Print ISBNs9072591380
Publication statusPublished - 1996

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