Multimarket and Global Diffusion

M.G. Dekimpe, P. Parker, M. Sarvary

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Original languageEnglish
Title of host publicationNew-product diffusion models
EditorsV. Mahajan, E. Muller, Y. Wind
Place of PublicationBoston
PublisherKluwer Academic
ISBN (Print)0792377516
Publication statusPublished - 2000
Externally publishedYes

Cite this

Dekimpe, M. G., Parker, P., & Sarvary, M. (2000). Multimarket and Global Diffusion. In V. Mahajan, E. Muller, & Y. Wind (Eds.), New-product diffusion models (pp. 49-73). Kluwer Academic.