Original language | English |
---|---|
Title of host publication | New-product diffusion models |
Editors | V. Mahajan, E. Muller, Y. Wind |
Place of Publication | Boston |
Publisher | Kluwer Academic |
Pages | 49-73 |
ISBN (Print) | 0792377516 |
Publication status | Published - 2000 |
Externally published | Yes |
Multimarket and Global Diffusion
M.G. Dekimpe, P. Parker, M. Sarvary
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional