National brands, local branding: Conclusions and future research
opportunities

Research output: Contribution to journal › Article › Scientific › peer-review

232 Downloads (Pure)

Original language	English
Pages (from-to)	26-28
Journal	Journal of Marketing Research
Volume	44
Issue number	1
Publication status	Published - 2007
Externally published	Yes

Access to Document

@article{75c1e367187e42cc893a52a2e7222407,

title = "National brands, local branding: Conclusions and future research opportunities",

author = "B.J.J.A.M. Bronnenberg and S. Dhar and J.-P. Dube",

year = "2007",

language = "English",

volume = "44",

pages = "26--28",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

number = "1",

}