National brands, local branding: Conclusions and future research opportunities

B.J.J.A.M. Bronnenberg, S. Dhar, J.-P. Dube

Research output: Contribution to journalArticleScientificpeer-review

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Original languageEnglish
Pages (from-to)26-28
JournalJournal of Marketing Research
Volume44
Issue number1
Publication statusPublished - 2007
Externally publishedYes

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