Negative returns on positive emotions: The influence of pride and self-regulatory goals on repurchase decisions

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Original language	English
Pages (from-to)	833-840
Journal	Journal of Consumer Research
Volume	31
Issue number	4
Publication status	Published - 2005

Cite this

@article{014beb9b0df447a78c7918ad0521b752,

title = "Negative returns on positive emotions: The influence of pride and self-regulatory goals on repurchase decisions",

author = "M.J.S. Louro and R. Pieters and M. Zeelenberg",

year = "2005",

language = "English",

volume = "31",

pages = "833--840",

journal = "Journal of Consumer Research",

issn = "0093-5301",

publisher = "University of Chicago",

number = "4",

}