Negative returns on positive emotions: The influence of pride and self-regulatory goals on repurchase decisions

M.J.S. Louro, R. Pieters, M. Zeelenberg

Research output: Contribution to journalArticleScientificpeer-review

68 Citations (Scopus)
405 Downloads (Pure)
Original languageEnglish
Pages (from-to)833-840
JournalJournal of Consumer Research
Volume31
Issue number4
Publication statusPublished - 2005

Cite this