| Original language | English |
|---|---|
| Pages (from-to) | 833-840 |
| Journal | Journal of Consumer Research |
| Volume | 31 |
| Issue number | 4 |
| Publication status | Published - 2005 |
Cite this
Louro, M. J. S., Pieters, R., & Zeelenberg, M. (2005). Negative returns on positive emotions: The influence of pride and self-regulatory goals on repurchase decisions. Journal of Consumer Research, 31(4), 833-840.
@article{014beb9b0df447a78c7918ad0521b752,
title = "Negative returns on positive emotions: The influence of pride and self-regulatory goals on repurchase decisions",
author = "M.J.S. Louro and R. Pieters and M. Zeelenberg",
year = "2005",
language = "English",
volume = "31",
pages = "833--840",
journal = "Journal of Consumer Research",
issn = "0093-5301",
publisher = "University of Chicago",
number = "4",
}
Louro, MJS, Pieters, R & Zeelenberg, M 2005, 'Negative returns on positive emotions: The influence of pride and self-regulatory goals on repurchase decisions', Journal of Consumer Research, vol. 31, no. 4, pp. 833-840.
Negative returns on positive emotions : The influence of pride and self-regulatory goals on repurchase decisions. / Louro, M.J.S.; Pieters, R.; Zeelenberg, M.
In: Journal of Consumer Research, Vol. 31, No. 4, 2005, p. 833-840.Research output: Contribution to journal › Article › Scientific › peer-review
TY - JOUR
T1 - Negative returns on positive emotions
T2 - The influence of pride and self-regulatory goals on repurchase decisions
AU - Louro, M.J.S.
AU - Pieters, R.
AU - Zeelenberg, M.
PY - 2005
Y1 - 2005
M3 - Article
VL - 31
SP - 833
EP - 840
JO - Journal of Consumer Research
JF - Journal of Consumer Research
SN - 0093-5301
IS - 4
ER -