Original language | English |
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Pages (from-to) | 833-840 |
Journal | Journal of Consumer Research |
Volume | 31 |
Issue number | 4 |
Publication status | Published - 2005 |
Negative returns on positive emotions: The influence of pride and self-regulatory goals on repurchase decisions
M.J.S. Louro, R. Pieters, M. Zeelenberg
Research output: Contribution to journal › Article › Scientific › peer-review
70
Citations
(Scopus)
539
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