Negative returns on positive emotions

The influence of pride and self-regulatory goals on repurchase decisions

M.J.S. Louro, R. Pieters, M. Zeelenberg

Research output: Contribution to journalArticleScientificpeer-review

379 Downloads (Pure)
Original languageEnglish
Pages (from-to)833-840
JournalJournal of Consumer Research
Volume31
Issue number4
Publication statusPublished - 2005

Cite this

@article{014beb9b0df447a78c7918ad0521b752,
title = "Negative returns on positive emotions: The influence of pride and self-regulatory goals on repurchase decisions",
author = "M.J.S. Louro and R. Pieters and M. Zeelenberg",
year = "2005",
language = "English",
volume = "31",
pages = "833--840",
journal = "Journal of Consumer Research",
issn = "0093-5301",
publisher = "University of Chicago",
number = "4",

}

Negative returns on positive emotions : The influence of pride and self-regulatory goals on repurchase decisions. / Louro, M.J.S.; Pieters, R.; Zeelenberg, M.

In: Journal of Consumer Research, Vol. 31, No. 4, 2005, p. 833-840.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Negative returns on positive emotions

T2 - The influence of pride and self-regulatory goals on repurchase decisions

AU - Louro, M.J.S.

AU - Pieters, R.

AU - Zeelenberg, M.

PY - 2005

Y1 - 2005

M3 - Article

VL - 31

SP - 833

EP - 840

JO - Journal of Consumer Research

JF - Journal of Consumer Research

SN - 0093-5301

IS - 4

ER -