| Original language | English |
|---|---|
| Pages (from-to) | 833-840 |
| Journal | Journal of Consumer Research |
| Volume | 31 |
| Issue number | 4 |
| Publication status | Published - 2005 |
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Negative returns on positive emotions: The influence of pride and self-regulatory goals on repurchase decisions
- M.J.S. Louro
- , R. Pieters
- , M. Zeelenberg
Research output: Contribution to journal › Article › Scientific › peer-review
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