| Original language | English |
|---|---|
| Title of host publication | Handbook on Business to Business Marketing |
| Editors | G.L. Lilien, R. Grewal |
| Place of Publication | Cheltenham |
| Publisher | Edward Elgar Publishing |
| Pages | 73-89 |
| Number of pages | 800 |
| ISBN (Print) | 9781849801423 |
| Publication status | Published - 2012 |
Network governance
S.H.K. Wuyts, C. van den Bulte
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review