Neuroscience for tourism research.

Marcel Bastiaansen, Ondrej Mitas, Wim Strijbosch, H Revers

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Abstract

There is an emerging interest in understanding the cognitive, emotional and motivational processes that drive tourists’ behaviour using neuroscientific research methods. This chapter briefly reviews the main methods of interest to tourism researchers, to then focuses on electroencephalography, which reflects electrical activity from the brain. Event-related potentials or electroencephalography oscillations reflect cognitive and affective processes. Components of the former can index emotional brain responses, and alpha oscillations are related to attention and approach/withdrawal. Existing tourism literature/using electroencephalography are reviewed. This is a promising tool for studying a range of phenomena that are of interest to tourism scholars, but require careful use of methods and interpretation.
Original languageEnglish
Title of host publicationCognitive psychology and tourism.
EditorsN Scott, B Moyle, AC Campos, L Skavronskaya, B Liu
Place of PublicationUnited Kingdom
PublisherEmerald Group Publishing Ltd.
Pages273-289
Number of pages17
ISBN (Print)9781802625806
Publication statusPublished - 2024

Publication series

NameTourism Social Science Series
PublisherEmerald Group Publishing Ltd.

Keywords

  • tourism experience
  • neuroscience

Fingerprint

Dive into the research topics of 'Neuroscience for tourism research.'. Together they form a unique fingerprint.

Cite this