@inbook{a9239db8b4704c438735f5283ca17801,
title = "Neuroscience for tourism research.",
abstract = "There is an emerging interest in understanding the cognitive, emotional and motivational processes that drive tourists{\textquoteright} behaviour using neuroscientific research methods. This chapter briefly reviews the main methods of interest to tourism researchers, to then focuses on electroencephalography, which reflects electrical activity from the brain. Event-related potentials or electroencephalography oscillations reflect cognitive and affective processes. Components of the former can index emotional brain responses, and alpha oscillations are related to attention and approach/withdrawal. Existing tourism literature/using electroencephalography are reviewed. This is a promising tool for studying a range of phenomena that are of interest to tourism scholars, but require careful use of methods and interpretation.",
keywords = "tourism experience, neuroscience",
author = "Marcel Bastiaansen and Ondrej Mitas and Wim Strijbosch and H Revers",
note = "Publisher Copyright: {\textcopyright} 2024 Noel Scott, Brent Moyle, Ana Cl{\'a}udia Campos, Liubov Skavronskaya and Biqiang Liu.",
year = "2024",
language = "English",
isbn = "9781802625806",
series = "Tourism Social Science Series",
publisher = "Emerald Group Publishing Ltd.",
pages = "273--289",
editor = "N Scott and B Moyle and AC Campos and L Skavronskaya and B Liu",
booktitle = "Cognitive psychology and tourism.",
address = "United Kingdom",
}