"Never eat in that restaurant, I did!" Exploring why people engage in negative word-of-mouth communication

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@article{a4c9a3e0613c484e81513776e61e6f7d,

title = "{"}Never eat in that restaurant, I did!{"} Exploring why people engage in negative word-of-mouth communication",

author = "I.M. Wetzer and M. Zeelenberg and R. Pieters",

year = "2007",

language = "English",

volume = "24",

pages = "661--680",

journal = "Psychology & Marketing",

issn = "0742-6046",

publisher = "Wiley-Liss Inc.",

number = "8",

}