Original language | English |
---|---|
Pages (from-to) | 1-3 |
Journal | Journal of Business Research |
Volume | 53 |
Issue number | 2 |
Publication status | Published - 2001 |
New Developments in Marketing Communications and Consumer Behavior
W.F. van Raaij, A. Strazzieri, A. Woodside
Research output: Contribution to journal › Article › Scientific › peer-review
9
Citations
(Scopus)