New Developments in Marketing Communications and Consumer Behavior

W.F. van Raaij, A. Strazzieri, A. Woodside

    Research output: Contribution to journalArticleScientificpeer-review

    9 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)1-3
    JournalJBR: Journal of Business Research
    Volume53
    Issue number2
    Publication statusPublished - 2001

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