New empirical generalizations on the determinants of price elasticity

T.H.A. Bijmolt, H.J. van Heerde, R. Pieters

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	141-156
Journal	Journal of Marketing Research
Volume	42
Issue number	2
Publication status	Published - 2005

Cite this

@article{ccf0c135e8094d82bbc4ea81bc388fc0,

title = "New empirical generalizations on the determinants of price elasticity",

author = "T.H.A. Bijmolt and {van Heerde}, H.J. and R. Pieters",

year = "2005",

language = "English",

volume = "42",

pages = "141--156",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

number = "2",

}