New empirical generalizations on the determinants of price elasticity

T.H.A. Bijmolt, H.J. van Heerde, R. Pieters

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)141-156
JournalJournal of Marketing Research
Volume42
Issue number2
Publication statusPublished - 2005

Cite this

Bijmolt, T.H.A. ; van Heerde, H.J. ; Pieters, R. / New empirical generalizations on the determinants of price elasticity. In: Journal of Marketing Research. 2005 ; Vol. 42, No. 2. pp. 141-156.
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year = "2005",
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journal = "Journal of Marketing Research",
issn = "0022-2437",
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New empirical generalizations on the determinants of price elasticity. / Bijmolt, T.H.A.; van Heerde, H.J.; Pieters, R.

In: Journal of Marketing Research, Vol. 42, No. 2, 2005, p. 141-156.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - New empirical generalizations on the determinants of price elasticity

AU - Bijmolt, T.H.A.

AU - van Heerde, H.J.

AU - Pieters, R.

PY - 2005

Y1 - 2005

M3 - Article

VL - 42

SP - 141

EP - 156

JO - Journal of Marketing Research

JF - Journal of Marketing Research

SN - 0022-2437

IS - 2

ER -