New empirical generalizations on the determinants of price elasticity

T.H.A. Bijmolt, H.J. van Heerde, R. Pieters

Research output: Contribution to journalArticleScientificpeer-review

200 Citations (Scopus)
Original languageEnglish
Pages (from-to)141-156
JournalJournal of Marketing Research
Volume42
Issue number2
Publication statusPublished - 2005

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