Original language | English |
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Title of host publication | Building Models for Marketing Decisions |
Editors | P.S.H. Leeflang, D.R. Wittink, M. Wedel, P.A. Naert |
Place of Publication | Dordrecht |
Publisher | Kluwer Academic Publishers |
Pages | 396-408 |
ISBN (Print) | 0792377729 |
Publication status | Published - 2000 |
Publication series
Name | International Series in Quantitative Marketing |
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