| Original language | English |
|---|---|
| Title of host publication | Building Models for Marketing Decisions |
| Editors | P.S.H. Leeflang, D.R. Wittink, M. Wedel, P.A. Naert |
| Place of Publication | Dordrecht |
| Publisher | Kluwer Academic Publishers |
| Pages | 396-408 |
| ISBN (Print) | 0792377729 |
| Publication status | Published - 2000 |
Publication series
| Name | International Series in Quantitative Marketing |
|---|
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