We conducted an experiment in a high-immersive virtual reality environment to study the effect of the presence of a virtual observer on cheating behavior. Participants were placed in a virtual room and played 30 rounds of a cheating game without a chance of their cheating being detected. We varied whether or not a virtual observer (an avatar) was present in the room, and, if so, whether the avatar was actively staring at the decision maker or passively seated in a corner watching his smartphone. Results display significantly less cheating with an active than with a passive avatar, but not less cheating than in a control condition without an avatar. This suggests that an active (virtual) observer can intensify reputational concerns, but that the presence of someone passive and uninterested may actually alleviate such concerns.
|Early online date||Jan 2020|
|Publication status||Published - Dec 2020|
- Virtual reality experiment
- Watching eyes effect
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(Not) alone in the world: Cheating in the presence of a virtual observer [Dataset]
Mol, J. M. (Contributor), van der Heijden, E. (Contributor) & Potters, J. (Contributor), DataverseNL, 18 Nov 2020
DOI: 10.34894/rztswa, https://doi.org/10.34894%2Frztswa