O marketing da qualidada

H.C.A. Roest, T.M.M. Verhallen

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

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Original languageDutch
Title of host publicationTheoria Organizacional; Perspectivas e Prospectivas
EditorsM. Cunha
Place of PublicationLisbon
PublisherPublicacoes Dom Quixote
Pages387-397
ISBN (Print)972201644X
Publication statusPublished - 2000

Cite this

Roest, H. C. A., & Verhallen, T. M. M. (2000). O marketing da qualidada. In M. Cunha (Ed.), Theoria Organizacional; Perspectivas e Prospectivas (pp. 387-397). Publicacoes Dom Quixote.