O marketing da qualidada

H.C.A. Roest, T.M.M. Verhallen

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

219 Downloads (Pure)
Original languageDutch
Title of host publicationTheoria Organizacional; Perspectivas e Prospectivas
EditorsM. Cunha
Place of PublicationLisbon
PublisherPublicacoes Dom Quixote
Pages387-397
ISBN (Print)972201644X
Publication statusPublished - 2000

Cite this

Roest, H. C. A., & Verhallen, T. M. M. (2000). O marketing da qualidada. In M. Cunha (Ed.), Theoria Organizacional; Perspectivas e Prospectivas (pp. 387-397). Lisbon: Publicacoes Dom Quixote.
Roest, H.C.A. ; Verhallen, T.M.M. / O marketing da qualidada. Theoria Organizacional; Perspectivas e Prospectivas. editor / M. Cunha. Lisbon : Publicacoes Dom Quixote, 2000. pp. 387-397
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Roest, HCA & Verhallen, TMM 2000, O marketing da qualidada. in M Cunha (ed.), Theoria Organizacional; Perspectivas e Prospectivas. Publicacoes Dom Quixote, Lisbon, pp. 387-397.

O marketing da qualidada. / Roest, H.C.A.; Verhallen, T.M.M.

Theoria Organizacional; Perspectivas e Prospectivas. ed. / M. Cunha. Lisbon : Publicacoes Dom Quixote, 2000. p. 387-397.

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

TY - CHAP

T1 - O marketing da qualidada

AU - Roest, H.C.A.

AU - Verhallen, T.M.M.

PY - 2000

Y1 - 2000

M3 - Chapter

SN - 972201644X

SP - 387

EP - 397

BT - Theoria Organizacional; Perspectivas e Prospectivas

A2 - Cunha, M.

PB - Publicacoes Dom Quixote

CY - Lisbon

ER -

Roest HCA, Verhallen TMM. O marketing da qualidada. In Cunha M, editor, Theoria Organizacional; Perspectivas e Prospectivas. Lisbon: Publicacoes Dom Quixote. 2000. p. 387-397