| Original language | Dutch |
|---|---|
| Title of host publication | Theoria Organizacional; Perspectivas e Prospectivas |
| Editors | M. Cunha |
| Place of Publication | Lisbon |
| Publisher | Publicacoes Dom Quixote |
| Pages | 387-397 |
| ISBN (Print) | 972201644X |
| Publication status | Published - 2000 |
O marketing da qualidada
H.C.A. Roest, T.M.M. Verhallen
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review
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