On cost-informed pricing and customer value: A resource-advantage perspective on industrial innovation pricing practices

P. Ingenbleek, M. Debruyne, R.T. Frambach, T.M.M. Verhallen

Research output: Book/ReportReportProfessional

201 Downloads (Pure)
Original languageEnglish
Place of PublicationUniversity Park, PA
PublisherPennsylvania State University
Number of pages33
Publication statusPublished - 2001

Publication series

NamePenn State's ISBM Working Paper Series
No.11

Cite this

Ingenbleek, P., Debruyne, M., Frambach, R. T., & Verhallen, T. M. M. (2001). On cost-informed pricing and customer value: A resource-advantage perspective on industrial innovation pricing practices. (Penn State's ISBM Working Paper Series; No. 11). Pennsylvania State University.