On cost-informed pricing and customer value: A resource-advantage perspective on industrial innovation pricing practices

P. Ingenbleek, M. Debruyne, R.T. Frambach, T.M.M. Verhallen

Research output: Book/ReportReportProfessional

234 Downloads (Pure)
Original languageEnglish
Place of PublicationUniversity Park, PA
PublisherPennsylvania State University
Number of pages33
Publication statusPublished - 2001

Publication series

NamePenn State's ISBM Working Paper Series
No.11

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