On selling brotherhood like soap: Influencing every day disposal decisions

L. Warlop, D.H.R.V. Smeesters, P. Vanden Abeele

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationThe Why of Consumption
EditorsS. Ratneshwar, D.G. Mick, C. Huffman
Place of PublicationLondon
PublisherRoutledge
Pages197-215
ISBN (Print)0415220955
Publication statusPublished - 2001

Cite this

Warlop, L., Smeesters, D. H. R. V., & Vanden Abeele, P. (2001). On selling brotherhood like soap: Influencing every day disposal decisions. In S. Ratneshwar, D. G. Mick, & C. Huffman (Eds.), The Why of Consumption (pp. 197-215). Routledge.