On selling brotherhood like soap: Influencing every day disposal decisions

L. Warlop, D.H.R.V. Smeesters, P. Vanden Abeele

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationThe Why of Consumption
EditorsS. Ratneshwar, D.G. Mick, C. Huffman
Place of PublicationLondon
PublisherRoutledge
Pages197-215
ISBN (Print)0415220955
Publication statusPublished - 2001

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