On store design and affective consumer experience: Effects of color and store layout as a function of shopping goals

Thomas J.L. Van Rompay*, Karin Tanja-Dijkstra, Joost W.M. Verhoeven, Annemiek F. Van Es

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

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Keyphrases

Social Sciences

Psychology