Abstract
Ondernemingsstrategie provides a comprehensive introduction to corporate strategy for business students and practitioners. It explains both the fundamental concepts of strategic management and recent developments in the field, illustrated with numerous practical examples and real-world cases. The book follows the traditional strategy process, covering strategic analysis, strategy formulation at both business-unit and corporate levels, and strategy implementation. The 2024 edition expands its coverage with topics such as Agile strategy, the strategic use of technology, scenario planning, and the geopolitical challenges facing firms.
| Translated title of the contribution | Corporate Strategy |
|---|---|
| Original language | Dutch |
| Place of Publication | Groningen |
| Publisher | Noordhoff |
| Number of pages | 321 |
| Edition | 9 |
| ISBN (Print) | 978-90-01-03387-3 |
| Publication status | Published - 16 Jul 2024 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 4 Quality Education -
SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure
Keywords
- strategy
- strategy process
- implementation strategy
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