“Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice

Paul Ketelaar, Stefan Bernritter, Thabo van Woudenberg, Esther Rozendaal, Ruben Konig, Arief Ernst Huhn, Marnix van Gisbergen, Loes Janssen

Research output: Contribution to journalArticleScientificpeer-review

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Business & Economics