Optimal feature advertising under competitive clutter

R. Pieters, M. Wedel, J. Zhang

Research output: Contribution to journal › Article › Scientific › peer-review

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@article{0fb9324c6ace4c81b1a2f16842eac28a,

title = "Optimal feature advertising under competitive clutter",

author = "R. Pieters and M. Wedel and J. Zhang",

year = "2007",

doi = "10.1287/mnsc.1070.0732",

language = "English",

volume = "53",

pages = "1815--1828",

journal = "Management Science",

issn = "0025-1909",

publisher = "INFORMS Institute for Operations Research and the Management Sciences",

number = "11",

}