Optimal feature advertising under competitive clutter

R. Pieters, M. Wedel, J. Zhang

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)1815-1828
JournalManagement Science
Volume53
Issue number11
DOIs
Publication statusPublished - 2007

Cite this

Pieters, R. ; Wedel, M. ; Zhang, J. / Optimal feature advertising under competitive clutter. In: Management Science. 2007 ; Vol. 53, No. 11. pp. 1815-1828.
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Optimal feature advertising under competitive clutter. / Pieters, R.; Wedel, M.; Zhang, J.

In: Management Science, Vol. 53, No. 11, 2007, p. 1815-1828.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Optimal feature advertising under competitive clutter

AU - Pieters, R.

AU - Wedel, M.

AU - Zhang, J.

PY - 2007

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EP - 1828

JO - Management Science

JF - Management Science

SN - 0025-1909

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