Optimal Prices, Package Sizes and Package Compositions in a Market with Variety Seeking and Loyal Customers

E. Gijsbrechts, W. Pauwels

Research output: Book/ReportReportProfessional

Original languageEnglish
Place of PublicationAntwerp
PublisherUniversity of Antwerp
Publication statusPublished - 2002

Publication series

NameResearch Paper
No.2002-021

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