Optimizing product lines and assortments

R.P. Rooderkerk

Research output: ThesisDoctoral ThesisScientific

1073 Downloads (Pure)

Abstract

How should manufacturers and retailers optimize the sets of products they offer? Increasing product proliferation forces firms to solve these complex optimization problems ever more frequently. While the existing literature has made some headway in solving these problems, the three essays in this dissertation advance current knowledge on several important dimensions. The first essay augments the standard product line design problem by incorporating insights from behavioral decision making to account for the influence of context effects on consumer choices. The second essay develops a parsimonious yet flexible sales model and an efficient approach to optimize the retail assortment optimization problem based on store-level scanner data. The third essay studies the influence of parameter uncertainty on the optimal assortment composition. By integrating techniques and insights from consumer behavior, marketing, statistics, and operations research, the three essays in this dissertation address the product line and assortment optimization problems that are of central importance to marketing.
Original languageEnglish
QualificationDoctor of Philosophy
Awarding Institution
  • Tilburg University
Supervisors/Advisors
  • van Heerde, H.J., Promotor
  • Bijmolt, T.H.A., Promotor
Award date15 Jun 2007
Place of PublicationTilburg
Publisher
Print ISBNs9789056681920
Publication statusPublished - 2007

Fingerprint

Product assortment
Optimization problem
Product line
Marketing
Assortment optimization
Retail
Parameter uncertainty
Statistics
Product line design
Proliferation
Context effects
Assortment
Consumer choice
Retailers
Problem solving
Behavioral decision making
Consumer behaviour
Operations research
Scanner data

Cite this

Rooderkerk, R. P. (2007). Optimizing product lines and assortments. Tilburg: CentER, Center for Economic Research.
Rooderkerk, R.P.. / Optimizing product lines and assortments. Tilburg : CentER, Center for Economic Research, 2007. 182 p.
@phdthesis{fa544b38604e410ba5da1bb82f8e22bd,
title = "Optimizing product lines and assortments",
abstract = "How should manufacturers and retailers optimize the sets of products they offer? Increasing product proliferation forces firms to solve these complex optimization problems ever more frequently. While the existing literature has made some headway in solving these problems, the three essays in this dissertation advance current knowledge on several important dimensions. The first essay augments the standard product line design problem by incorporating insights from behavioral decision making to account for the influence of context effects on consumer choices. The second essay develops a parsimonious yet flexible sales model and an efficient approach to optimize the retail assortment optimization problem based on store-level scanner data. The third essay studies the influence of parameter uncertainty on the optimal assortment composition. By integrating techniques and insights from consumer behavior, marketing, statistics, and operations research, the three essays in this dissertation address the product line and assortment optimization problems that are of central importance to marketing.",
author = "R.P. Rooderkerk",
year = "2007",
language = "English",
isbn = "9789056681920",
series = "CentER Dissertation Series",
publisher = "CentER, Center for Economic Research",
school = "Tilburg University",

}

Rooderkerk, RP 2007, 'Optimizing product lines and assortments', Doctor of Philosophy, Tilburg University, Tilburg.

Optimizing product lines and assortments. / Rooderkerk, R.P.

Tilburg : CentER, Center for Economic Research, 2007. 182 p.

Research output: ThesisDoctoral ThesisScientific

TY - THES

T1 - Optimizing product lines and assortments

AU - Rooderkerk, R.P.

PY - 2007

Y1 - 2007

N2 - How should manufacturers and retailers optimize the sets of products they offer? Increasing product proliferation forces firms to solve these complex optimization problems ever more frequently. While the existing literature has made some headway in solving these problems, the three essays in this dissertation advance current knowledge on several important dimensions. The first essay augments the standard product line design problem by incorporating insights from behavioral decision making to account for the influence of context effects on consumer choices. The second essay develops a parsimonious yet flexible sales model and an efficient approach to optimize the retail assortment optimization problem based on store-level scanner data. The third essay studies the influence of parameter uncertainty on the optimal assortment composition. By integrating techniques and insights from consumer behavior, marketing, statistics, and operations research, the three essays in this dissertation address the product line and assortment optimization problems that are of central importance to marketing.

AB - How should manufacturers and retailers optimize the sets of products they offer? Increasing product proliferation forces firms to solve these complex optimization problems ever more frequently. While the existing literature has made some headway in solving these problems, the three essays in this dissertation advance current knowledge on several important dimensions. The first essay augments the standard product line design problem by incorporating insights from behavioral decision making to account for the influence of context effects on consumer choices. The second essay develops a parsimonious yet flexible sales model and an efficient approach to optimize the retail assortment optimization problem based on store-level scanner data. The third essay studies the influence of parameter uncertainty on the optimal assortment composition. By integrating techniques and insights from consumer behavior, marketing, statistics, and operations research, the three essays in this dissertation address the product line and assortment optimization problems that are of central importance to marketing.

M3 - Doctoral Thesis

SN - 9789056681920

T3 - CentER Dissertation Series

PB - CentER, Center for Economic Research

CY - Tilburg

ER -

Rooderkerk RP. Optimizing product lines and assortments. Tilburg: CentER, Center for Economic Research, 2007. 182 p. (CentER Dissertation Series).