Order preference

E.R.K. Evers, Y. Inbar, G. Loewenstein, M. Zeelenberg

Research output: Working paperScientific


In 5 experiments we show that choices between bundles of consumption goods exhibit a preference for ‘order’ that cannot be explained on the basis of utility for consumption itself. The first 3 experiments show that this order-preference is strong and produces robust violations of normative properties of decision making; most strikingly dominance. The two final experiments provide evidence that the effect derives specifically from a preference for choice sets that can be encoded in simple terms.
Original languageEnglish
Number of pages29
Publication statusPublished - 2014


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