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Perception of packaging messages: a pilot study regarding covers of books (fiction for adults)

  • R. Piters

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

    Original languageEnglish
    Title of host publicationIAREP Conference Paris
    Subtitle of host publicationSocial and Economic Representations
    EditorsC. Roland-Levy
    Place of PublicationParis
    PublisherUniversit? Ren? Decartes
    Pages521-534
    Publication statusPublished - 1996

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