Perceptions and evaluations of assortment variety

H.W.I. van Herpen

Research output: ThesisDoctoral Thesis

353 Downloads (Pure)


Given the explosive growth in the number of products, managing their assortments is a challenging task for retailers. An understanding of consumer responses to changes in assortment size and composition is required. This dissertation examines consumers' perceptions and evaluations of product assortments, with a focus on assortment variety. It investigates diverse measures of assortment variety, the influence of variety aspects on consumers' expectations of choice success and effort, and the combined influence of variety aspects, expertise, and preference awareness on store preference. In addition, a first exploration of consumers' product assortments, i.e. assortments that are owned by consumers, is provided.
Original languageEnglish
QualificationDoctor of Philosophy
Awarding Institution
  • Tilburg University
  • Pieters, Rik, Promotor
Award date19 Dec 2001
Place of PublicationTilburg
Print ISBNs9056680943
Publication statusPublished - 2001


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