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Perceptions and evaluations of assortment variety
H.W.I. van Herpen
Research Group: Marketing
Marketing
Research output
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Thesis
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Doctoral Thesis
414
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Keyphrases
Product Assortment
100%
Consumer Evaluation
50%
Challenging Tasks
50%
Explosive Growth
50%
Consumer Expectations
50%
Response Change
50%
Expertise Awareness
50%
Preference Awareness
50%
Store Preference
50%
Combined Influence
50%
Assortment Size
50%
Consumer Response
50%
Retailers
50%
Consumer Products
50%
Consumer Perception
50%
Social Sciences
Consumer Perception
100%