Persistence modeling for assessing marketing strategy performance

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional

Original language	English
Title of host publication	Assessing marketing strategy performance
Editors	D. Lehmann, C. Moorman
Place of Publication	Cambridge
Publisher	Marketing Science Institute
Pages	69-83
Number of pages	15
ISBN (Print)	0965711447
Publication status	Published - 2004
Externally published	Yes

Cite this

@inbook{8a5f4276ce17485bbaf43e0efc1b67bc,

title = "Persistence modeling for assessing marketing strategy performance",

author = "M.G. Dekimpe and D. Hanssens",

note = "Pagination: 15",

year = "2004",

language = "English",

isbn = "0965711447",

pages = "69--83",

editor = "D. Lehmann and C. Moorman",

booktitle = "Assessing marketing strategy performance",

publisher = "Marketing Science Institute",

}