Persuasion profiling: How the internet knows what makes you tick

Research output: Book/Report › Book › Scientific

Keywords

@book{f74932df23be4c20b45cd799719bd487,

title = "Persuasion profiling: How the internet knows what makes you tick",

keywords = "Consumer profiling, Web personalization, Internet marketing, Persuasion (Psychology)",

author = "Maurits Kaptein",

note = "Includes bibliographical references (pages 239-245) and index",

year = "2015",

language = "English",

isbn = "9047008723",

publisher = "Business Contact",

edition = "6th",

}

TY - BOOK

T1 - Persuasion profiling

T2 - How the internet knows what makes you tick

AU - Kaptein, Maurits

N1 - Includes bibliographical references (pages 239-245) and index

PY - 2015

Y1 - 2015

KW - Consumer profiling

KW - Web personalization

KW - Internet marketing

KW - Persuasion (Psychology)

M3 - Book

SN - 9047008723

SN - 9789047008729

BT - Persuasion profiling

PB - Business Contact

ER -