Persuasion profiling: How the internet knows what makes you tick

Research output: Book/ReportBookScientific

Original languageEnglish
PublisherBusiness Contact
Number of pages250
Edition6th
ISBN (Print)9047008723, 9789047008729
Publication statusPublished - 2015

Keywords

  • Consumer profiling
  • Web personalization
  • Internet marketing
  • Persuasion (Psychology)

Cite this

@book{f74932df23be4c20b45cd799719bd487,
title = "Persuasion profiling: How the internet knows what makes you tick",
keywords = "Consumer profiling, Web personalization, Internet marketing, Persuasion (Psychology)",
author = "Maurits Kaptein",
note = "Includes bibliographical references (pages 239-245) and index",
year = "2015",
language = "English",
isbn = "9047008723",
publisher = "Business Contact",
edition = "6th",

}

Persuasion profiling : How the internet knows what makes you tick. / Kaptein, Maurits.

6th ed. Business Contact, 2015. 250 p.

Research output: Book/ReportBookScientific

TY - BOOK

T1 - Persuasion profiling

T2 - How the internet knows what makes you tick

AU - Kaptein, Maurits

N1 - Includes bibliographical references (pages 239-245) and index

PY - 2015

Y1 - 2015

KW - Consumer profiling

KW - Web personalization

KW - Internet marketing

KW - Persuasion (Psychology)

M3 - Book

SN - 9047008723

SN - 9789047008729

BT - Persuasion profiling

PB - Business Contact

ER -