Physicians' decision process for drug prescriptions and the impact of pharmaceutical marketing mix instruments

K. Campo, O. de Staebel, E. Gijsbrechts, W. van Waterschoot

Research output: Contribution to journalArticleScientificpeer-review

36 Citations (Scopus)
Original languageEnglish
Pages (from-to)73-107
JournalHealth Marketing Quarterly
Volume22
Issue number4
Publication statusPublished - 2006

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