Physicians' decision process for drug prescriptions and the impact of pharmaceutical marketing mix instruments

K. Campo, O. de Staebel, E. Gijsbrechts, W. van Waterschoot

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)73-107
JournalHealth Marketing Quarterly
Volume22
Issue number4
Publication statusPublished - 2006

Cite this

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title = "Physicians' decision process for drug prescriptions and the impact of pharmaceutical marketing mix instruments",
author = "K. Campo and {de Staebel}, O. and E. Gijsbrechts and {van Waterschoot}, W.",
year = "2006",
language = "English",
volume = "22",
pages = "73--107",
journal = "Health Marketing Quarterly",
issn = "0735-9683",
publisher = "Routledge",
number = "4",

}

Physicians' decision process for drug prescriptions and the impact of pharmaceutical marketing mix instruments. / Campo, K.; de Staebel, O.; Gijsbrechts, E.; van Waterschoot, W.

In: Health Marketing Quarterly, Vol. 22, No. 4, 2006, p. 73-107.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Physicians' decision process for drug prescriptions and the impact of pharmaceutical marketing mix instruments

AU - Campo, K.

AU - de Staebel, O.

AU - Gijsbrechts, E.

AU - van Waterschoot, W.

PY - 2006

Y1 - 2006

M3 - Article

VL - 22

SP - 73

EP - 107

JO - Health Marketing Quarterly

JF - Health Marketing Quarterly

SN - 0735-9683

IS - 4

ER -