Original language | English |
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Pages (from-to) | 73-107 |
Journal | Health Marketing Quarterly |
Volume | 22 |
Issue number | 4 |
Publication status | Published - 2006 |
Physicians' decision process for drug prescriptions and the impact of pharmaceutical marketing mix instruments
K. Campo, O. de Staebel, E. Gijsbrechts, W. van Waterschoot
Research output: Contribution to journal › Article › Scientific › peer-review
48
Citations
(Scopus)