Physicians' decision process for drug prescriptions and the impact of pharmaceutical marketing mix instruments

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@article{c232629704c64ff08e3c9448c9e6b7f3,

title = "Physicians' decision process for drug prescriptions and the impact of pharmaceutical marketing mix instruments",

author = "K. Campo and \{de Staebel\}, O. and E. Gijsbrechts and \{van Waterschoot\}, W.",

year = "2006",

language = "English",

volume = "22",

pages = "73--107",

journal = "Health Marketing Quarterly",

issn = "0735-9683",

publisher = "Routledge",

number = "4",

}