| Original language | Dutch |
|---|---|
| Pages (from-to) | 1-15 |
| Number of pages | 15 |
| Journal | Tijdschrift voor Marketing |
| Volume | 29 |
| Issue number | 1 |
| Publication status | Published - 1995 |
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- H. van Herk
- , F.J.C.M. Schelbergen
- , D. Sikkel
- , T.M.M. Verhallen
Research output: Contribution to journal › Article › Professional
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